New Customer Acquisition in Demand Gen Live
Aleksejus Podpruginas shared that Google launched New Customer Acquisition (NCA) in Demand Gen campaigns, now…
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PPC News: October 2025
83 posts
Explore all PPC news published in October 2025, curated to help you save time and stay up to date with everything happening in paid advertising.
New Directional Experiments in Google’s App Campaigns
Google Ads has introduced new Directional Experiments feature for App campaigns (Android only), allowing…
Looker Studio Adds New Google Ads Metrics for Reporting
Google has expanded the official Google Ads connector for Looker Studio with seven new metrics. Advertisers can…
Automatic Shipping Updates Appear Outside US
Automatic shipping updates, initially launched in the U.S., have now been observed live in European Google…
Scam Ads Mimic Google Ads Login to Steal Credentials
Multiple fake ads posing as official Google Ads login pages have been spotted. These scam ads attempt to steal…
Image-to-Video Conversion Now Rolling Out for Demand Gen
Google is rolling out a new video creation tool for Demand Gen campaigns that automatically converts existing…
Google Ads Policy Video Warns Against Dangerous Product & Services Promotions
Google Ads has published a new explainer video detailing its “Dangerous products or services” policy, which…
Google Renames Views Metric to TrueView Views
Georgi Zayakov shared that Google Ads has updated the familiar “Views” column to “TrueView Views”. The change…
Merchant Center’s RAAP Now Live in 86 Countries With Postal Code Support in 22
Google has expanded support for Regional availability and pricing (RAAP) in Google Merchant Center. RAAP is now…
Google Merchant Center Adds Centralized Issue Details Page
A new Issue Details Page (IDP) is being rolled out in Google Merchant Center, designed to simplify how…