AI Max Experiments Introduced in Google Ads
Google Ads has launched a new experiment type designed to simplify testing AI Max features in Search campaigns.…
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PPC News: August 2025
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Explore PPC news published in August 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Locations of Interest Targeting for AI Max for Search Campaigns
Google Ads has rolled out Locations of Interest targeting inside AI Max for Search campaigns. The new option…
Microsoft Advertising Launches Unified Website Exclusion Lists
Microsoft Advertising is rolling out central website exclusion lists that cover both Audience and Search ads,…