Dishonest Behavior Policy Improved
Google has refreshed the Enabling Dishonest Behavior policy article, improving its organization and readability.…
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PPC News: August 2025
63 posts
Explore PPC news published in August 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Google Unveils 3 New Ways to Boost iOS App Campaign Performance
Google has rolled out three major updates to help app marketers better reach and measure high-value iOS users, a…
Google Ads Narrows Dating Ad Restrictions to 19 Countries
As of August 2025, Google will revise its Dating and Companionship policy, narrowing the restrictions to…
Cost per Channel Added to PMAX Channel Reporting
Thomas Eccel shared that Google’s PMax Channel Reporting beta now includes a Cost Slider to reveal the Share of…
Google Updates 12 Ad Policies for Clarity
Google has updated several Help Center articles related to its advertising policies to improve structure and…
Google Ads Uses AI to Strengthen Invalid Traffic Detection
Google is expanding its use of large language models to better detect and block invalid traffic across its ad…
Google Tests Horizontal Line and Sponsored By Label in Search Ads
Google appears to be experimenting with a horizontal line above the sponsored search results. Two versions with…
Google Publishes Help Page on YouTube TV Ads Eligibility
Google has released a new help page detailing how advertisers can run campaigns on YouTube TV. Ads can be booked…
Age and Gender Exclusions Combined in Performance Max
Aleksejus Podpruginas has spotted that Age exclusion and Gender exclusion settings in Performance Max are now…
Automatic Improvements Page Renamed to Automations
Google has updated the Automatic improvements page in Google Merchant Center Next, now calling it “Automations”.…