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PPC News: February 2025

81 posts

Explore PPC news published in February 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.

Shorter Video Enhancements Automatically Enabled for Demand Gen

Unless you opt out, Google Ads will start enabling video enhancements, especifically the Short video feature,…

February 13, 2025

Arpan Banerjee and Adriaan Dekker discovered that Google Ads now lets you exclude URLs based on Custom Labels,…

February 13, 2025

Natasha Kaurra has observed that Google Ads Performance Max now shows which search themes drive incremental…

February 12, 2025

Google has published a new help page outlining a mandatory transition from personal to business email accounts…

February 11, 2025

Google is phasing out standalone Call Ads in favor of Responsive Search Ads with call functionality as announced…

February 11, 2025

Google is set to update its Gambling and Games Policy on April 14, 2025 to refine country-specific guidelines…

February 11, 2025

Hana Kobzová observed a subheadline in mobile search ads that matched the primary headline in font size. In…

February 10, 2025

Last month, Google introduced new columns to evaluate Demand Gen performance. Now, CrackPPC spotted these new…

February 10, 2025

Selina Naomi Patel shared that Google Ads now offers an option to organize new keywords into ad…

February 9, 2025

Google Ads is making an important update for advertisers using Offline Conversion Import (OCI) for mobile apps.…

February 8, 2025