RSA Headlines Can Become Sitelinks
Google has just announced a major change for Responsive Search Ads (RSA). Previously, RSA headlines and…
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PPC News: February 2025
81 posts
Explore PPC news published in February 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
More Ad Formats in Demand Gen with Feed
When product feed assigned to a Demand Gen campaign, creating a carousel ad is not possible, but Helen Gietmann…
AI-Generated Summary Arrives in Google Merchant Center
Google Merchant Center now shows AI-generated performance summaries marked as experimental. These insights…
Performance Max for Marketplaces in Southeast Asia
Marketplaces in Southeast Asia are huge. Google has published an article about its evolution and its advertising…
Google Shopping Now Shows Category-Wise Search Volume Data
Google has published a new help page article dedicated to Search volume. This report helps advertisers track…
Reach Planner Shows How to Spend for Conversions
Google Ads is testing new Advanced Plans feature in its Reach Planner, spotted by Brent Neale and Adriaan…
Bing Tests Bolder Green URL and Business Name in Search Ads
Bing is testing a bolder green URL slug and bolder business names for search ads in it’s search results.…
Google Ads Pushes Brand Exclusions in PMAX
Thomas Eccel shared that Google Ads has introduced a blue info box in Performance Max campaigns, reminding…
New Insights on PMax Transparency & Control
Google has answered advertisers’ top questions about Performance Max, addressing transparency, optimization, and…
Brand Guidelines in the Asset Group Editor
Google Ads now prioritizes Brand Guidelines in Performance Max campaigns, placing them at the start of the asset…