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Google Ads Pushes Brand Exclusions in PMAX

Screenshot of Google Ads interface displaying options for brand exclusions in shopping ads. A blue pop-up explains how to maintain ad visibility for excluded brands. Highlighted text includes "Brand Exclusions" and "Shopping Ads," crucial for optimizing your PMax Campaigns strategy.

Thomas Eccel shared that Google Ads has introduced a blue info box in Performance Max campaigns, reminding advertisers they can exclude brands on Search while allowing them on Shopping Ads. This feature was first spotted in December 2024.

Screenshot of Google Ads interface displaying options for brand exclusions in shopping ads. A blue pop-up explains how to maintain ad visibility for excluded brands. Highlighted text includes"Brand Exclusions" and"Shopping Ads," crucial for optimizing your PMax Campaigns strategy.

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