Microsoft Advertising has announced updates to its Dating and Companionship advertising policy, effective February 2026.
The changes include a new global pre-approval requirement for advertisers, alongside additional general guidelines for compliance across all regions.
Region-specific rules have also been introduced:
- Advertisers targeting Japan must now adhere to new localized requirements
- Those promoting services in Colorado (U.S.) must meet specific compliance standards for that state.
These updates apply globally and may affect campaign eligibility and approval timelines. Advertisers in the dating vertical should review the full policy to ensure continued compliance.
Read the official policy update here: Microsoft Advertising policies change log.
