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Google’s Guidelines for US Election Ads

Illustration of a person using a megaphone in front of a computer screen. Connected by red lines, six diverse profile silhouettes surround them, symbolizing communication and connection in a network.

In July 2024, Google will update the definition of United States Election ads to include ads featuring current officeholders or candidates for federal, state, and territory-level offices, as well as political parties and ballot measures. 

This expanded definition covers offices from the President to state legislators and territory governors. All advertisers wishing to run US Election Ads must complete Google’s Election advertising verification process to ensure compliance.

For more information, read here: Update to Political Content Policy.

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