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Shopping Ads For CPG Partners

January 16, 2024
A split image features a computer screen on the left with Shopping Ads displaying mac and cheese options, while a hand on the right holds a smartphone showing the Instacart app with Kraft mac and cheese. Logos for Instacart and Google rest at the bottom, highlighting CPG Partners' digital collaboration.

Consumer packaged goods (CPG) companies now have access to Shopping ads. Instacart is the first partner to launch this type of ads as CPG and they already announced that they are pleased with the early pilot results.

Read the official announcement.

A split image features a computer screen on the left with Shopping Ads displaying mac and cheese options, while a hand on the right holds a smartphone showing the Instacart app with Kraft mac and cheese. Logos for Instacart and Google rest at the bottom, highlighting CPG Partners' digital collaboration.
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