Demand Gen Now Included in Attribution Reports
Data-driven attribution model for Demand Gen was announced in August, but Demand Gen campaigns are now supported…
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PPC News: November 2023
88 posts
Explore PPC news published in November 2023 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Brand and Custom Label Report in Performance Max
In late October, we witnessed the introduction of a new tab in the Products section dedicated to product types…
Change History Revamped: New Overview Section and Enhanced Filtering Options
Change History report has been updated. A new ‘Change Overview‘ section has been introduced at the…
Format Preferences for Demand Gen Announced
Google has announced that there are no current plans to provide segmentation or inventory control at the network…
Shopping Ads in ‘You May Also Like’ Section
Shopping ads are shown in the search results under the ‘You may also like‘ section. It was shared by…
Help Page and LinkedIn Group for Product Studio Released
Google has issued a help page for Google Merchant Center Next’s Product Studio. This resource offers…
Checklist to Responsible Video Advertising with Google
Google has released an official guide for responsible video advertising. This document offers best practices and…
Search and Shopping Ads in SGE Confirmed
Google has published an article on how Search Generative Experience helps with holiday shopping and confirmed…
Updates on Gambling and Games Policy for Florida and Maine
The policy on Gambling and Games has been revised for Florida and Maine. Further details can be found in the…
Pacing Budget on Account Level
Raman Yadav found out that Google now displays the pacing budget at the account level within the Insights column.