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Microsoft Partners With Baidu

Two screenshots of a shopping app showcase a fragrance deal with product images and descriptions. A message reveals a complimentary gift. Options to retry or copy appear, alongside icons for dinner plans and more, highlighting the partnership with Baidu for enhanced user experience.

Microsoft and Baidu have forged an exciting partnership to infuse ads into Baidu’s cutting-edge Generative AI search. This collaboration is set to launch in early 2024, focusing on the U.S., Canada, the United Kingdom, and Australia, presenting a unique opportunity for advertisers in these markets.

Baidu Global Keyboard is a keyboard app popular among Gen Z. By partnering with Microsoft, advertisers can expect a focused opportunity to connect with this demographic in listed markets.

Read the official announcement here: Microsoft Advertising partners with Baidu Global for new AI experiences in Baidu Global Keyboard.

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