2024 PPC Roundup: 10 PPC News Updates That Defined 2024
2024 has been a big year for PPC advertising! From exciting new functionalities to major changes in the…
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Our PPC blog covers everything from Google Ads and Microsoft Advertising tips, latest trends and campaign optimizations to industry news and expert analysis to help you run more effective pay-per-click advertising.
The Cost of Fake Clicks in Pay-Per-Click Advertising
According to research, 43% of advertisers use Google Ads for lead generation, while 30% use it to encourage…
How to Set Monthly Spending Limit in Google Ads
Effective budget control in Google Ads is a great way to optimize the performance of ads within your controlled…
Implementation Guide to Partnership Ads
In August 2024, Google Ads introduced Partnership Ads powered by BrandConnect, a game-changing feature designed…
Free Guide to Performance Max: How to Drive Quality Leads
If you’re ready to unlock the full potential of lead generation using Performance Max campaigns in Google Ads,…
Black Friday PPC Statistics: Insights to Boost Your PPC Campaigns
The number of online shoppers has consistently spiked year after year, as shown in Black Friday PPC statistics.…
Halloween PPC Crossword
I’ve created something special for you, playful PPCer – a Halloween-themed PPC crossword! Put your PPC knowledge…
How To Create Effective YouTube Ads [+ Example Video Breakdown]
Creating an effective YouTube video ad requires more than just great visuals. From grabbing attention in the…
Interview with Ed Leake: The Mind Behind God Tier Ads
Meet Ed Leake, a prominent figure in the PPC world and a true expert in digital advertising. With over 13 years…
Fix Organic & Not Set Google Ads Campaign Name in GA4
Are you struggling with (organic) or (not set) values showing up for Campaign Name when analyzing Google Ads…