Discover the best PPC podcasts you should be listening to in 2026 for short tips, expert interviews, and real case studies from top Google Ads and paid media professionals.
Tune in and start to elevate your PPC game today!
Ads Decoded
Ads Decoded is Google’s official podcast that uncovers how Google Ads actually works. It’s hosted by Ginny Marvin, Google Ads Liaison, and features interviews directly with members of the product teams who design and build Google Ads.
The podcast offers a behind-the-scenes perspective, explanations of new features, and answers to the questions advertisers care about most.
You can listen to Ads Decoded on your preferred platform:
The Paid Search Podcast
The Paid Search Podcast was originally hosted by Chris Schaeffer and Jason Rothman. Today, Chris Schaeffer leads the show, occasionally joined by his new co-host, Joey Bidner.
New episodes are released roughly once a week, and each one runs about 30 minutes.
Marketing O’Clock
Marketing O’Clock is a weekly digital marketing podcast by the team at Cypress North covering the latest news in SEO, PPC, and social media. It’s hosted by Greg Finn, Christine “Shep” Zirnheld, Jessica Budde, and Julia Meteer. The show blends actionable insights with industry commentary and is available both as a podcast and on YouTube.
PPC Town Hall
PPC Town Hall is hosted by Frederick Vallaeys from Optmyzr. Fred regularly hosts live online discussions with other PPC specialists, where they dive deep into selected topics.
The sessions are streamed as YouTube videos but are also available in audio format, so you can easily listen to them as a podcast.
Inside Google Ads
Inside Google Ads by Jyll Saskin Gales is a weekly podcast where Jyll answers Google Ads related questions submitted by listeners.
Each episode delivers specific, actionable tips based on real account management experience.
PPC Zone
PPC Zone is another podcast by Jyll Saskin Gales, this time in the format of online lectures. Speakers share short, high-value insights from real-world practice.
Google Ads Unleashed
Google Ads Unleashed by Jeremy Young is a podcast for anyone who wants to get the most out of Google Ads.
It focuses on strategies, techniques, and best practices that help build high-performing campaigns and grow online businesses.
The Google Ads Podcast
The Google Ads Podcast by Solutions 8 delivers concrete PPC strategies, practical walkthroughs, and real case studies from one of the world’s leading PPC agencies.
The Indie PPC Podcast
The Indie PPC Podcast with Joey Bidner brings a Google Ads perspective from an independent freelancer.
Joey shares proven PPC strategies, detailed campaign breakdowns, and practical insights from years of hands-on experience. He also openly discusses wins, challenges, and the behind-the-scenes reality of working as a freelance PPC specialist.
PPC Mastery Podcast
PPC Mastery Podcast is hosted by the Dutch duo Miles McNair and Bob Meijer. Don’t worry about the language barrier, it’s recorded in English.
The first episode was released on August 16, 2023, and since then they’ve published two seasons with a total of 42 episodes. A new season is expected in the future.
Perpetual Traffic
Perpetual Traffic isn’t strictly a PPC podcast, but some episodes focus heavily on paid advertising, making it worth subscribing and keeping an eye on new releases.
The podcast is hosted by Ralph Burns and Lauren Petrullo. In the past, it was also co-hosted by Kasim Aslam.
Conclusion
Staying sharp in PPC requires continuous learning, and podcasts are one of the easiest ways to do it.
The best part? You can learn while commuting, walking, or taking a break between optimizations.
Pick a few that match your experience level and interests, subscribe, and start listening consistently. Over time, those small insights compound, and that’s what separates average PPC specialists from truly great ones.
Happy listening 🎧