Why Performance Max Fails: It’s Your Feed, Not Your Bids
Performance Max gets blamed for a lot. Wasted spend. Black-box reporting. Brand traffic cannibalization. But…
Alain Abulafya
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Alain Abulafya is a performance marketing consultant and the founder of MagicFeedPro, an AI-powered Google Shopping feed optimization platform. He has managed Google Ads and Meta Ads accounts for ecommerce and lead generation brands for over a decade.