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Social Profiles in Google Merchant Center Next

A screenshot of a settings page with a dropdown menu for adding social profiles, displaying options like Instagram, TikTok, YouTube, Pinterest, and Facebook. To the right, there are sections for the Korean business registration number and adult content declaration.

The Business details section in Google Merchant Center Next has a new dedicated area for social profiles.

Merchants can now add links to the following social networks:

  • Instagram
  • TikTok
  • YouTube
  • Pinterest
  • Facebook
  • X (Twitter)

Businesses can add up to 4 links.

Verified profiles may be displayed on Google Search in the US.

This news was spotted by Hana Kobzová.

Emmanuel Flossie shared on LinkedIn that this feature has been available in Google Merchant Center Next since its launch but is visible only in Merchant accounts for US companies.

A screenshot of a settings page with a dropdown menu for adding social profiles, displaying options like Instagram, TikTok, YouTube, Pinterest, and Facebook. To the right, there are sections for the Korean business registration number and adult content declaration.
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