Google Ads now allows advertisers to bid only for new customers without altering their existing bidding strategy, a move shared by Anthony Higman. This new option is visible directly within the campaign settings.
Advertisers must upload a customer list to help define parameters for what qualifies as a new customer.
The interface provides options like ‘Maximize conversion value’ and ‘Only bid for new customers without changing bid strategy,’ with the latter allowing campaigns to maintain current bidding settings.
This update provides a strategic tool for advertisers focused on expanding their customer base without necessitating a shift to Smart Bidding.
This update was shared by Anthony Higman.