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“Partners” Setting for Performance Max

A settings menu for Google Ads with the Search partners checkbox selected, followed by the unselected Google Display Network checkbox.

Google Ads is testing a new setting called “Partners” in Performance Max, previously known from Search campaigns, offering advertisers more control. It shows two independent options within the settings: “Search Partners” and “Google Display Network.” Both options allow advertisers to choose where their ads appear on third-party sites and apps or across the broader web, respectively.

Read about this observation by Natasha Kaurra on LinkedIn.

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