Google Ads API is set to enhance its release frequency to two times per month, starting with version v26. This move aims to provide faster access to new features available within the Google Ads UI.
The API will continue to deliver four major releases annually, each available for a year post-release, while minor releases will be incorporated alongside their parent major versions. Google emphasizes maintaining existing sunset schedules to ensure ease of transition for developers.
Google plans to double its release blog posts and YouTube live events each quarter to cover updates across multiple versions.
Read the official announcement here: Google Ads API Release and Sunset Schedules for 2026-2027.