Google is testing the inclusion of pharmaceutical products and related ads in its AI Mode and AI Overviews. A Google spokesperson confirmed to Adweek that they have “recently expanded” these surfaces to feature certain pharmaceutical products.
The trial, which began this month, is limited to the U.S. and allows pharmaceutical advertisers to run both standard text and Shopping ads. These ads appear in sections labeled as “Sponsored.” This move signifies ongoing testing efforts by Google to incorporate pharmaceutical ads in AI-driven ad environments.
This update was shared by Trishla Ostwal and Barry Schwartz.