Microsoft Advertising has revamped its account setup process, allowing new advertisers to receive an AI-generated Performance Max campaign draft.
By analyzing the business’s website and optional brand guidelines, logos, and images, the platform creates a “business snapshot”, which includes goals, customer profiles, and messaging guidelines.
The updated help page details indicate that the first step in creating an account now presents users with options to either create a campaign or import from platforms like Google Ads or Meta Ads.
Advertisers can provide additional information about their business, such as brand guidelines and creative briefs.
The system then generates a Performance Max draft campaign, complete with ad previews and recommended budget settings.
Read the official help page here: Create a Microsoft Advertising account and campaign.
This update was spotted by Hana Kobzová.
