Advertisers in Google Ads can now test AI Max against Dynamic Search Ads (DSAs) through either custom experiments or a preset AI Max template.
Custom experiments enable the upgrade of a test campaign to AI Max, maintaining the original campaign as a control. Successful variants can be applied back to the original or used to create new campaigns. H
owever, the AI Max template is restricted. Campaigns with 100% dynamic ad groups cannot use it; only standard ad groups in mixed campaigns will convert to AI Max.
This update was shared by Barry Schwartz.