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Google Tag Manager Snippets Will Stop Honoring gtag(‘config’) Commands

Google Tag Manager Snippets Will Stop Honoring gtag('config') Commands

Google has issued a warning on its help page regarding Google Tag Manager (GTM) snippets. The page states that GTM snippets will soon no longer recognize or wait for gtag(‘config’) commands. 

Sites using GTM containers but relying on gtag(‘config’,’G-…’/’AW-…’) for configuring Google Ads or GA4 tags are using an unsupported implementation. Affected container owners received notifications via email.

The help page provides a list of supported versus unsupported implementations, with code examples for clarity. 

Screenshot of a Google support page explaining how to set up Google tag installation for gtag.js, with a warning about tag manager snippet updates, method overview, and links to compare implementations and verify installation.

This update is related to the recent announcement about merging Google Tag and Google Tag Manager.

Read the update found by Hana Kobzová here: Google Tag Manager Snippets Will Stop Honoring gtag(‘config’) Commands.

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