Google has updated its product landing page requirements to enhance flexibility for merchants regarding product availability representation.
Advertisers can now indicate out-of-stock products with several options:
- Display text such as “Sold Out” or “Item Not Available”
- Show a disabled, grayed-out buy button
- Disable specific options in the selection grid for multiple variants
These changes replace the previous requirement of needing a grayed-out button, allowing merchants to communicate product availability more effectively.
Additionally, standard practices still require a functional Buy button for available products and clear communication of delivery restrictions and expected shipping dates for pre-orders.
This update was spotted by Emmanuel Flossie.
