A new message, “Generate more leads with Click to WhatsApp Ads,” has been shared by Klára Bognár and Adriaan Dekker.
While this does not appear to be a formal beta or wide rollout, it may signal a broader push to integrate WhatsApp as a lead generation channel within Google Ads.
The message highlights the potential for advertisers to drive conversions directly through WhatsApp, where leads can be captured in chat. This aligns with Google’s ongoing efforts to support messaging-based customer engagement across its ad products.
