Thomas Eccel observed a helpful new UX update that has quietly rolled out in Google Ads.
When selecting a campaign goal, you’ll now see a “Good for” section designed to guide advertisers, especially beginners, toward smarter choices.
Whether you’re aiming for Sales, Leads, or Awareness, Google now breaks down what each goal is best suited for, along with the key performance indicator it will optimize toward (like views, purchases, or conversions).
For example, the “Video Views” goal now shows it’s good for driving consideration and increasing search volume, and it optimizes for views.
