Bing Ads Test Vertical Three-Dot Menu
Microsoft is experimenting with replacing the arrow-down icon next to sponsored ad URLs with three vertical dots…
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PPC News: Search
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PPC News Feed is your go-to source for the latest updates on Search campaigns. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Bing Tests New Hover Interaction in Search Ads
Microsoft is testing a new visual effect in Bing Search where Microsoft Advertising text ads grow in size when…
Google Ads Adds Text Guidelines to Control AI-Created Copy
Google Ads is introducing Text Guidelines, a new campaign-level feature designed to help advertisers guide how…
Google Expands “Campaign Total Budget” to Search, PMax & Shopping
Google Ads has expanded support for “campaign total budget” beyond Demand Gen and YouTube campaigns. Advertisers…
AI Max for Search Campaigns Goes Global
Google has officially rolled out AI Max to all advertisers worldwide. Advertisers can now apply AI Max directly…
Advertisers Spot Errors in Google’s AI-Driven Competitor Warnings
Anthony Higman reports misleading Google Ads alerts urging them to increase budgets because a “competitor” has…
Promotion Mode Available for Total Budgets in Google Ads
Yash Mandlesha and Adriaan Dekker shared that Google is testing a new Promotion Mode feature in Google Ads,…
Google Publishes Help Page for Suggested Plans in Performance Planner
Google has published a new help page detailing Suggested Plans in Performance Planner. This feature was…
Google Adds Keyword-Level AI Max Reporting
Aleksejus Podpruginas recently posted that Google Ads has introduced two new reporting metrics on keyword level…
Debate Rises Over AI Max and Search Partner Network Targeting
A new debate has sparked in PPC circles on X around AI Max and its relationship with the Search Partner Network…