Google Ads Experiments Get AI-Powered Insights
Google Ads now includes an AI-generated summary panel in experiment reporting. This new feature, highlighted in…
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PPC News: Lead Generation
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PPC News Feed is your go-to source for the latest updates on lead generation advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Overview Page Enhanced by Video Impressions and Performance by Stage
A recent update to the Google Ads Overview page now includes video impressions in conversion paths, helping…
Google Allows 0% Alcohol Ads in India, Indonesia and Egypt
Google’s updated alcohol advertising policy now permits 0% alcohol beverages to be advertised in India,…
Demand Gen’s New VTC Counting Method Unveiled
Google Ads has introduced a novel approach to counting view-through conversions (VTC) for Display ads in Demand…
Conversion Lift Opens to Search and PMax With 1,000-Conversion Minimum
Google has updated its help page for setting up Conversion Lift based on users, allowing self-serve access for…
Google Tests “Direct Offer” Asset in Google Ads
Google is testing a new Direct offer asset in Google Ads. It shows up in the Assets interface with a beta label,…
Merchant Center UCP Integration Hub Rolls Out in the US First
The Merchant Center UCP integration hub is now gradually rolling out in the United States, offering merchants…
Google Ads Editor 2.10 and Older Stop Working October 19
Google Ads Editor versions 2.10 and earlier will no longer be supported starting October 19, 2026. This update…
Sitelinks in AI Mode Being Tested by Google
Google is experimenting with sitelinks in the AI Mode of its ad platform to determine which ad formats drive the…
YouTube Shopping Arrives in the Netherlands
The YouTube Shopping Affiliate Programme has officially launched in the Netherlands. This new initiative brings…