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PPC News: Lead Generation

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PPC News Feed is your go-to source for the latest updates on lead generation advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.

Screenshot of a Google Ads campaign settings page showing the selection of the "Maximize conversion value" bidding strategy from a dropdown menu, with arrows highlighting the relevant options and fields.

Max Conversion Value Strategy Available in Standard Shopping

Google Ads has rolled out a significant update to Standard Shopping campaigns, allowing advertisers to use the…

June 26, 2026

Announcing v24.2 of the Google Ads API

Google has announced the release of v24.2 of the Google Ads API, featuring critical security updates and…

June 26, 2026

A "Manage access" screen displays user access settings for GMC and Agency Roles. "Admin" is checked, while "Standard" and "Performance and insights" are unchecked. Status is "Verified," with a visible "Remove person" link.

Agency Roles Released in GMC For Agencies

Google is rolling out Agency Admin and Standard roles within Merchant Center for Agencies to help streamline…

June 26, 2026

Performance Max Gets Product Reporting by Asset Group

Google has rolled out a new feature for Performance Max campaigns, now allowing users to select individual asset…

June 25, 2026

Illustration of two people interacting with oversized website elements. One stands by a large red magnifying glass and search bar, while the other sits holding a laptop displaying a graph, with a gear icon in the background.

Google Ads Adds Tips for Pinning Headlines and Descriptions

Google Ads has updated its responsive search ads help document with enhanced guidelines for pinning headlines…

June 24, 2026

Screenshot of a Microsoft Advertising interface showing Campaign settings on the left and an "Edit disclaimer" form on the right, where product disclaimers, layout, and URLs are being updated for financial ads.

Microsoft Advertising Updates Product Disclaimers

Microsoft Advertising has introduced updated product disclaimers to ensure that ads show the required…

June 24, 2026

Illustration of a person pondering next to a large smartphone displaying a yellow chat bubble with an upward arrow. Surrounding the phone are icons representing analysis, growth, currency, and time management, all connected to the central chat bubble.

Improved Measurement of Server-to-Server Conversions

Google has improved the measurement of server-to-server conversions. This release aims to recover conversions…

June 24, 2026

Illustration of a jockey riding a racehorse labeled with number 1 on a digital interface, with various overlapping computer and mobile screens and graphic design elements in the background.

Update to Gambling and Games Policy for Peru

On July 8, 2026, Google Ads will revise its Gambling and Games policy to permit online lottery advertisements in…

June 23, 2026

Gmail inbox Promotions tab showing empty state with Web Summit ad appearing at the bottom of the screen

Gmail Ads Move to the Bottom of Promotions and Social Tabs

Gmail Ads are now visible at the bottom of the Promotions and Social tabs within the Gmail interface on desktop.…

June 23, 2026

Google Ads dashboard showing campaigns with Target CPA of $10, Actual CPA of $5, and Cost of $200, with a line graph tracking Target CPA versus Actual CPA performance over time.

Google Ads Updates Target-Based Bid Strategies

Google has announced changes to target-based bid strategies in Google Ads, effective August 17, 2026. The…

June 22, 2026