Google Tests URL Breadcrumbs for Sitelinks in Ads
Google is testing the use of URL breadcrumbs for sitelinks displayed in sponsored search ads. The inclusion of…
Browsing Tag
PPC News: Lead Generation
1532 posts
PPC News Feed is your go-to source for the latest updates on lead generation advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Favicons Spotted in Bing Shopping Ad Results
Bing is testing the inclusion of favicons in Shopping ad results. This change, if rolled out widely, would mark…
AI Mode Now Displays Sponsored and Organic Products
Google is testing a new AI Mode that presents sponsored ads and organic product listings together in one…
Update to Gambling and Games Policy for Slovenia
Starting October 1, 2026, Google’s Gambling and Games policy for Slovenia will be updated. The new policy…
Microsoft’s Optimization Experiments Now Available for Shopping, Audience and Performance Max
Microsoft Advertising has expanded Optimization experiments to include Shopping, Audience, and Performance Max…
Customer Match Adds IP Address and Timestamp Matching
Google Ads Customer Match has introduced two new keys for matching customer data: IP Address and Timestamp.…
Demand Gen Turns On VTC Optimization by Default
Newly created Demand Gen campaigns in Google Ads will now have view-through conversion (VTC) optimization…
“Automated Promotions” Live in Google Ads
Earlier this month, Google Ads has introduced a new feature called Automated Promotions within…
Recommended Investment Strategy Adds Holistic and Growth Modes in Google Ads
Google Ads has enhanced its Recommended Investment Strategy by introducing Holistic and Growth modes. This…
AI Max UI Update Adds Branded Search Control
A new AI Max UI update has been spotted in Google Ads, providing clearer control options for branded searches.…