Update to Legal Requirements Policy
Google’s Legal Requirements Policy now includes additional self-regulatory codes for advertisers targeting…
Browsing Tag
PPC News: Lead Generation
1531 posts
PPC News Feed is your go-to source for the latest updates on lead generation advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
LSA Now Lets Users Message Up to 6 Businesses
Google’s Local Services Ads (LSA) have added the Request Multiple Opinions feature. Users can now send the…
AI Max Expands With New Reporting and Language Options
Google is expanding its AI Max features with new language support and a reporting feature. AI Brief, previously…
Microsoft Sets January 12, 2027 End Date for MaxCpc in the API
Starting January 12, 2027, Microsoft Advertising will remove access to the MaxCpc field in the API for new…
Google to Pilot Gun Accessories Ads in US
In October 2026, Google will start a six-month pilot in the United States allowing ads for certain gun…
Microsoft Opens Max CPC to Portfolio Bid Strategies
Microsoft Advertising has updated its bid strategies to allow setting a maximum CPC for portfolio strategies.…
Demand Gen FAQ Moves Display Inventory to CPM
The Demand Gen FAQ has been updated to reflect a significant change in billing for Google Display Ads.…
Microsoft Company Lists and Job Seniority Exit Beta
Microsoft’s LinkedIn-profile targeting features have completed their rollout. The beta note indicating…
Microsoft Excluded Content Terms Now Available to Everyone
Microsoft has removed the limited release restriction for Excluded content terms within its Microsoft…
Google Tests URL Breadcrumbs for Sitelinks in Ads
Google is testing the use of URL breadcrumbs for sitelinks displayed in sponsored search ads. The inclusion of…