Google Strengthens Data and Measurement Tools
Google has announced enhancements to its measurement capabilities, aiming to drive business growth through…
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PPC News: Google Ads
2621 posts
PPC News Feed is your hub for the latest Google Ads news today, helping you keep up with the latest changes. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Tests “Related Searches Based on Your Browsing” in Paid Results
Google is now inserting “Related searches based on your browsing” into the sponsored results…
Google Ads Now Displays Custom Search Term History
Google Ads now displays search history for custom search terms, enhancing advertiser insights into specific…
Phone Call & Offline Conversions Requirements Updated
Google Ads has added new information to its help documentation regarding phone call conversions and offline…
AI Max Revises Keyword Prioritization Rules
Google Ads has added a detailed section to the AI Max help documentation, addressing keyword prioritization…
Google Expands Merchant Center AI Performance Insights
AI performance insights in Google Merchant Center are now available to merchants in Australia, Canada, India,…
Google Ads Tests Collapsible Assets in Search
Google appears to be testing a new feature for displaying additional assets in Search ads. Instead of showing…
Google Tests Prefill Campaign Feature for Demand Gen
Google is testing a new Prefill campaign feature for Demand Gen campaigns. This feature utilizes Google AI to…
AI Mode Tests Serving Regular Search Campaigns
Google is now serving regular pure Search campaigns with restrictive match types in AI Mode, according to…
“Deal” Badge Spotted Live in Google Hotel Ads
Google Hotel Ads now feature a new “DEAL” badge. This badge automatically appears when a hotel…