Google Ads API v25.2 Introduces Competitive Benchmarks
Google has released v25.2 of the Google Ads API, bringing new features that enhance competitive analysis and…
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PPC News: Ecommerce
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PPC News Feed is your go-to source for the latest updates on ecommerce advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
AI Max Experiment Against Dynamic Search Ads
Advertisers in Google Ads can now test AI Max against Dynamic Search Ads (DSAs) through either custom…
Gemini Omni Enhances Video Ads in Google Ads
Google has introduced Gemini Omni, an advanced feature within the Asset Studio in Google Ads designed to…
Google Ads Adds Conversion Value Forecasts to Budget Changes
Google Ads is now displaying a new “Budget Change Alert + Forecast” feature within campaign budget…
Target ROAS Edits Blocked in Promotion Mode
Google Ads users have discovered that while promotion mode is active, editing the Target ROAS is…
Google Unveils September Demand Gen Updates
Google’s latest Demand Gen updates for September introduce features aimed at enhancing engagement on…
Native Checkout Enabled by Default in Merchant Center
Google is now auto-enabling native checkout for products in Google Merchant Center that support the Universal…
Update to Legal Requirements Policy
Google’s Legal Requirements Policy now includes additional self-regulatory codes for advertisers targeting…
AI Max Expands With New Reporting and Language Options
Google is expanding its AI Max features with new language support and a reporting feature. AI Brief, previously…
Microsoft Sets January 12, 2027 End Date for MaxCpc in the API
Starting January 12, 2027, Microsoft Advertising will remove access to the MaxCpc field in the API for new…