Updates to Smart Bidding Strategy Naming
Starting June 2026, Google Ads will update how bidding strategies are labeled to enhance clarity…
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PPC News: API
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PPC News Feed is your go-to source for the latest API news in Google Ads and Microsoft Advertising. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Microsoft Advertising MCP Server in Open Pilot
The Microsoft Advertising MCP server is now in open pilot, enabling businesses and agencies to build custom AI…
Google Ads API Developer Assistant v3.0.0 Launch
A significant update has arrived with the release of v3.0.0 of the Google Ads API Developer…
Temporary Delay Affecting Product Submissions in GMC
Google Merchant Center is currently experiencing API issues that are causing a temporary delay in product…
Asset Experiments Roll Out in Performance Max
Google has published a new article on asset experiments within Performance Max campaigns. Advertisers can now…
Google Tag Gateway Now Available for Amazon CloudFront Users
Advertisers using Amazon CloudFront can now configure the Google Tag Gateway with the help…
Data Manager API Now Supports Event Ingestion for Google Ads
The Data Manager API has introduced new functionalities, allowing for the sending of offline conversion events…
Merchant Center Migration to Merchant API Deadline Reminder
Advertisers are alerted via email that the final date for migrating from the Content API for Shopping to…
Google Ads API Transitioning to Total Co-view Reach Metrics
Starting June 2nd, 2026, the Google Ads API will transition reach metrics to a “Total…
Google Ads API v24.1 Introduces New Features and Updates
Google has announced the release of v24.1 of the Google Ads API. Advertisers must upgrade their client libraries…