Microsoft Highlights 2026 Holiday Shopping Trends
Microsoft Advertising has released its 2026 Holiday Playbook detailing six key global trends that advertisers…
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PPC News: AI
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PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google Tests AI Generated Review Summaries Again
Google is testing AI-generated review summaries in Search ads. This enhancement could give users an at-a-glance…
Shopping Ads Now Showing in AI Mode
Google is now displaying Shopping ads within AI Mode results. Two different formats were spotted: This…
Automated Promotion Assets Launched in Google Ads
Google Ads has introduced a new account-level automated asset called Automated promotions. This feature allows…
Business Agent Can Now Be Enabled From Shopify
Google has updated its Business Agent help page to let Shopify merchants enable the AI powered shopping…
Microsoft Renames AI Max Text Guidelines to Text Guardrails
Microsoft has renamed its AI Max Text Guidelines to Text Guardrails in both the AI Max search campaign flow and…
“Evaluating Sponsored Results” Animation Test in SERP
Google is testing a new loading animation for sponsored results in the mobile search interface, featuring the…
Gemini Omni Enhances Video Creation in Google Ads
Google has added Gemini Omni to Google Ads, a new feature that enables multimodal video creation directly…
Microsoft Advertising Enhances Search Campaigns With AI Max
With the rollout of AI Max, advertisers will notice changes in their Search campaigns in Microsoft…
New AI Max Tools Can Help You Scale Search Campaigns
Google has introduced new features for AI Max, enhancing testing and planning tools to improve Search campaign…