Google Ads Data Strength Best Practices Updated
Google has revamped its Data Strength best practices help document, emphasizing the use of more first-party data…
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PPC News: AI
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PPC News Feed is your go-to source for the latest updates on AI in PPC. No more juggling multiple sources. We gather all the updates, so you don’t have to.
Google AI Mode Now Displays Offers in Shopping Ads
Google has started integrating promotions directly into Shopping ads within AI Mode. This addition sees offers…
Search Term and Ad Combinations Report Spotted Live
A new Search terms and ad combinations report has been spotted in Google Ads. This includes detailed visibility…
AI Max Auto-Upgrades Spotted in Google Ad Grants
Google Ads AI Max for Search campaigns is appearing automatically enabled in some Google Ad Grants accounts,…
Pharmaceutical Ads Tested in Google’s AI Mode & AI Overviews
Google is testing the inclusion of pharmaceutical products and related ads in its AI Mode and AI Overviews. A…
Google Updates Conversion Recommendations Page Layout Again
A new design for the Recommendations on Conversions page has been spotted, offering more space and providing…
AI Max Experiments Get 1-Click Setup
Testing AI Max just got easier and more granular for Search campaigns. Eligible accounts can now use a 1-click…
Microsoft Builds a PMAX Draft From a Business Snapshot
Microsoft Advertising has revamped its account setup process, allowing new advertisers to receive an…
Google AI Mode Spotted Showing Three Ads Instead of Two
Google AI Mode is now showing three ads at the bottom of results instead of the usual two. This change offers…
UCP Integration Hub Spotted Live in the US
The UCP integration hub is now live in Google Merchant Center for US merchants. It sits under Settings > UCP…