A “Promote” button has started appearing while uploading videos on YouTube. It walks you through a simple ad setup flow for connected Google Ads accounts, seems aimed at helping creators boost videos fast.
There’s also an “Advanced features” button that takes you back to the full Ads account view.
It could be a small UX test, but interesting for how YouTube and Google Ads are blending their flows.
This update was observed by Anthony Higman.