Local Customer Optimization for PMAX for Store Goals
Google has introduced Local customer optimization as a feature within Performance Max campaigns for store…
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Microsoft Advertising Rewrites Government Services Policy
Microsoft Advertising has updated its Government Services Policy, effective August 19, 2026. Under the new…
Shopper Incentive Gets “Limit Maximum Amount of Money Customers Can Receive
A new configuration option for Shopper Incentive has been spotted in Google Merchant Center. You can now choose…
Tune In to Rethink 2026
Secure your virtual front row seat to Rethink 2026 to supercharge your growth with best practices from Search…
Customer Lifecycle Optimization Feature Live in Google Ads
A new feature has been identified in Google Ads that enhances the Conversions Summary page with a dedicated…
Demand Gen Now Allows Multiple Conversion Goals
Google is now allowing advertisers to set multiple conversion optimization goals in Demand Gen…
Google Introduces Multi-Source Conversions
Google has renamed conversions with multiple data sources to multi-source conversions across its documentation.…
Google Tests “Only Bid for New Prospects” in Performance Max
Google has added a new option under Customer acquisition section to Performance Max campaigns, allowing…
Google Local Service Ads Expands Pre-Badge and Verticals
Google has announced significant updates to Local Service Ads (LSAs) as it continues to invest in the LSA…
Loyalty Member Options for Customer Retention
Google Ads has added two options for loyalty program members within the Customer retention settings. …