AI Mode Now Displays Sponsored and Organic Products
Google is testing a new AI Mode that presents sponsored ads and organic product listings together in one…
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PPC News
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PPC News Feed is your hub for the freshest updates in the ever-evolving world of Pay-Per-Click advertising. We sift through the sources so you save time and stay informed effortlessly.
Update to Gambling and Games Policy for Slovenia
Starting October 1, 2026, Google’s Gambling and Games policy for Slovenia will be updated. The new policy…
Microsoft Ads API Adds Search Term Landing Page Report and PMax Device Exclusions
Microsoft Advertising’s recent API update introduces several enhancements, particularly for tool builders…
Microsoft’s Optimization Experiments Now Available for Shopping, Audience and Performance Max
Microsoft Advertising has expanded Optimization experiments to include Shopping, Audience, and Performance Max…
Customer Match Adds IP Address and Timestamp Matching
Google Ads Customer Match has introduced two new keys for matching customer data: IP Address and Timestamp.…
Demand Gen Turns On VTC Optimization by Default
Newly created Demand Gen campaigns in Google Ads will now have view-through conversion (VTC) optimization…
“Automated Promotions” Live in Google Ads
Earlier this month, Google Ads has introduced a new feature called Automated Promotions within…
Microsoft Competition Tab Adds Search/Shopping Filter for Performance Max
Microsoft Advertising has introduced a new Search/Shopping filter on the Competition tab. This enhancement…
Recommended Investment Strategy Adds Holistic and Growth Modes in Google Ads
Google Ads has enhanced its Recommended Investment Strategy by introducing Holistic and Growth modes. This…
AI Max UI Update Adds Branded Search Control
A new AI Max UI update has been spotted in Google Ads, providing clearer control options for branded searches.…