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Microsoft Cracks Down on MFA Content Across Ad Platforms

A woman with curly hair stands in an office, writing on a clipboard. Behind her, a wall displays several photographs and documents. Shelves with binders and files are visible in the background. She appears focused on her task.

As of September 4, 2025, Microsoft has enforced stricter rules against “Made for Advertising” (MFA) content. Inventory sold via Monetize, Invest, and Curate is now MFA-free by default, ensuring higher-quality placements for advertisers and protecting genuine publishers.

A woman with curly hair stands in an office, writing on a clipboard. Behind her, a wall displays several photographs and documents. Shelves with binders and files are visible in the background. She appears focused on her task.

Read the full article here: Supplemental feeds and other product news for September

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