Bing Tests Top SERP Placement for Sponsored Ads
Bing is currently testing a new ad placement strategy by positioning sponsored ads at the very top of their…
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PPC News: October 2026
151 posts
Explore PPC news published in October 2026, curated to help you save time and stay in the loop in the ever evolving PPC world.
Google AI Mode Now Displays Offers in Shopping Ads
Google has started integrating promotions directly into Shopping ads within AI Mode. This addition sees offers…
Google Ads API to Accelerate Release Cadence in 2026
Google Ads API is set to enhance its release frequency to two times per month, starting with version v26. This…
Google Tests Clickable Underlined Text in Search Ads
Google is testing a new presentation style for Search ads, where portions of ad descriptions appear underlined…
Google Ads API v26 Released
Google has released version 26 of the Google Ads API, adding several new features and enhancements. To utilize…
Search Term and Ad Combinations Report Spotted Live
A new Search terms and ad combinations report has been spotted in Google Ads. This includes detailed visibility…
“Partners” Setting for Performance Max
Google Ads is testing a new setting called “Partners” in Performance Max, previously known from…
Demand Gen Data Strength Feature Adds New Metrics
Google Ads has introduced several updates focused on enhancing data strategy within Demand Gen campaigns: Read…
AI Max Auto-Upgrades Spotted in Google Ad Grants
Google Ads AI Max for Search campaigns is appearing automatically enabled in some Google Ad Grants accounts,…
Bing Tests Sitelinks With Arrow Buttons
Bing is testing a new design for sitelinks in Search ads, introducing white arrow buttons inside shadowed…