Google Ads’ Gambling and games policy will be updated on 21 October 2026 to permit online lottery advertisements in Colombia. This change allows entities authorized by the Consejo Nacional de Juegos de Suerte y Azar (CNJSA) to advertise legally.
The policy specifies that online gambling and promoting content, including lottery ads, require registration with Colijuegos and a valid license. Additionally, lottery operators must possess authorization from CNJSA to comply with this new regulation.
Advertisers aiming to advertise such services must apply for certification to ensure adherence to the updated policy guidelines by the effective date.
Here’s the official announcement: Update to the Gambling and games policy: Colombia.