A new Event section has been introduced in the Promotions section of Google Merchant Center. This functionality allows advertisers to create promotions for sales events such as discounts or special occasions. Advertisers can also add images related to the event.
During setup, users can:
- Add a dedicated event URL.
- Upload up to three promotional images.
- Assign promotions to specific product categories.
These events can be displayed in Google search results and product listings without being tied to a specific product, while product categories can be added to ensure the event appears for relevant products rather than broader product related searches.
This update was shared by Julian Schreck and Adriaan Dekker.