Google Documents Negative Keyword Impact Prediction
Google has published an official help page for negative keyword impact prediction in Performance Max…
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PPC News: July 2026
118 posts
Explore PPC news published in July 2026, curated to help you save time and stay in the loop in the ever evolving PPC world.
Google Ads Adds Copyright Certification Task
A new Copyright Certification task has been added to Google Ads, enabling advertisers to submit applications for…
“Read More” Links on Search on Desktop
Google is testing a “Read more” hyperlink in Search ads on desktop that lets users expand the ad…
Google Ads Launches Lead Journey Mapping Tool
Google Ads has introduced Lead Journey Mapping, a visual drag-and-drop tool designed for lead generation…
Predictive Matching Transitioning to Search Term Matching
Microsoft Advertising is transitioning Predictive Matching to Search term matching within AI Max. This update…
Google Ads Conversion Measurement Doc Updated
Google has made numerous changes to its help document on Google Ads conversion measurements. The updates include…
Google Ads Certification Process Update in August 2026
In August 2026, Google will gradually introduce the ability for some advertisers to apply for Social Casino…
Google Ads API Requires Passkey Authentication Starting August 2026
Beginning August 5, 2026, the Google Ads API will implement a new passkey authentication requirement. This…
Google Ads Rolls Out AI Content Labels
Google is implementing AI content labels across various platforms, including Google Ads, Merchant Center, and…
Ad Preview Hub Expands to Microsoft Advertising PMax
The Ad Preview Hub, first launched for Audience Ads in February 2026, now expands to Performance…