Starting July 2026, the “Next” branding will be removed from the Google Merchant Center interface and related documentation. The service will simply be referred to as Google Merchant Center without any changes to accounts or functionalities.
No actions are required from users as their account data, product information, and campaigns will remain unaffected. The current features will continue to operate without modification, and access methods will also stay the same.
The name change will take effect gradually across platforms in the weeks to follow.
See the help page for more details: Merchant Center Next is now Merchant Center.