Google has rolled out Brand Profiles in Merchant Center Next to select accounts, giving businesses a new way to share their brand story directly in Search results.
First announced at Google Marketing Live 2024, Brand Profiles allow merchants to highlight elements like brand values, product categories, and business descriptions in a dedicated section.
With a Brand Profile, you can:
- Highlight your brand story when shoppers search
- Add images & videos to represent your products
- Share promotions & offers directly on Search
- Access insights into how customers engage with your brand
Currently in early access, with edit rights limited to super admins. Google will notify you once your account becomes eligible.
This update was spotted by Muiz Hassan.