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Bulk Linking of Google Ads Accounts to GA4

Screenshot of Google Ads interface showing new bulk linking feature for connecting multiple Google Ads accounts to Google Analytics GA4 properties in a single step

Advertisers can now bulk link multiple Google Ads accounts to a GA4 property. This feature enhances data sharing capabilities between the selected GA4 property and other Ads accounts managed by the advertisers.

Screenshot of Google Ads interface showing new bulk linking feature for connecting multiple Google Ads accounts to Google Analytics GA4 properties in a single step

Users can easily manage this through a new drop-down menu located under Data Manager > Google Analytics 4 > Link Setup. Here, they can select or deselect the Google Ads accounts they wish to connect, facilitating more efficient data integration and management.

This news was discovered by Thomas Eccel.

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