Microsoft Advertising has published its official recap of Activate 2026, revisiting the event’s biggest announcements one month later. The update reinforces Microsoft’s focus on an AI driven future, with improvements across measurement, targeting, creative tools, and Performance Max.

Read the official recap here: Microsoft Advertising Activate 2026: Key Takeaways from the Event.
We covered the event as it happened in our Microsoft Advertising Activate Event Overview and Microsoft Activate 2026 Recap.