Review Delays Impact Google Ads Demand Gen Campaigns
Google Ads is experiencing delays in Demand Gen campaigns as many advertisers report reviews taking over seven…
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PPC News: April 2026
82 posts
Explore PPC news published in April 2026, curated to help you save time and stay in the loop in the ever evolving PPC world.
Microsoft Advertising Introduces Data-Driven Attribution
Microsoft Advertising has introduced data-driven attribution (DDA) to optimize conversion tracking within its…
Microsoft Advertising Platform Improves Campaign Management
Microsoft Advertising has announced improvements to its web experience, aimed at simplifying campaign…
Universal Commerce Protocol Supported in Microsoft Merchant Center
UCP-ready feeds are now generally available in Microsoft Merchant Center across the U.S., enabling businesses to…
Microsoft Merchant Center Supports Highlights for Copilot
Microsoft has introduced Offer Highlights, a new advertising experience designed for Copilot. These highlights…
AI Max Now Available in Microsoft Advertising Platform
Microsoft Advertising has launched AI Max, an advanced feature set to enhance Search campaign performance. …
Microsoft Advertising Introduces Enhanced Audience Targeting
Microsoft Advertising has unveiled new capabilities to enhance audience targeting across its ecosystem.…
Microsoft Launches AI-Powered Audience Generation
Microsoft Advertising has introduced Audience Generation, an AI-powered tool currently in closed pilot in the…
Microsoft Updates Trafficking and Exploitation Policy
Microsoft Advertising has updated its Trafficking and Exploitation policy to include new provisions…
Google Moves Lift Studies to Experiments Section
Google has moved Lift Studies to the Experiments section in Google Ads. This feature allows for comparisons of…