Microsoft is introducing autogenerated assets in Responsive Search Ads for campaigns that lack maximum text assets supplied by users.
This feature aims to help advertisers by continuously producing fresh, relevant ad copy for their search ads, thus potentially improving campaign performance.
In line with earlier updates, this rollout will exclude sensitive industries and respect existing autogenerated asset settings during Google imports.
Advertisers can opt out using campaign settings or notifications in the interface’s top right corner.
You can read the official announcement here: Performance Max Updates and Other Product News for April 2026.