Google Ads is updating how promotional offers are applied to new accounts, giving partners more control starting in April.
Instead of being automatically applied, promotional offers must now be selected manually, allowing advertisers to choose the most relevant option for each eligible client.
With expanded offer choices, partners can better align incentives with client budgets and goals. This change is expected to improve acquisition strategies.
This update was shared by Arpan Banerjee and Adriaan Dekker.