Combinations Roll Out in Google Ads Asset Groups
Rakshit Shetty shared that Google has introduced its Combinations tab for each Performance Max asset group,…
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PPC News: November 2025
72 posts
Explore PPC news published in November 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
YouTube Discovery Ads Adopt New Fade-Out Animation
YouTube Discovery ads are now widely using a new image fade-out effect, seen in nearly 50% of creatives. This…
Ads Advisor Rolls Out to English Accounts in December
Google is rolling out Ads Advisor across all English language accounts worldwide this December to help…
“Guide Me” Feature Appears in Policy Disapprovals
Anthony Higman shared that Google is testing the integration of its Ads Advisor directly into policy disapproval…
Google Makes Incrementality Testing More Accessible and Accurate
Google has rolled out major improvements to incrementality testing, making it easier for advertisers to measure…
YouTube Introduces Performance-Based Cost Adjustments for Demand Gen tCPA Campaigns (Beta)
Google is introducing a performance-based cost adjustment feature for Demand Gen Target CPA (tCPA) campaigns on…
Google Ads Testing Cross-Platform Creative Imports from X
Francesco Cifardi noticed Twitter Ads appearing in Google Ads’ “Suggested Assets” while setting up a Performance…
Microsoft Launches Monthly Partner Newsletter for Advertisers
Microsoft Advertising has introduced a new monthly Partner Newsletter on LinkedIn designed to keep advertisers…
Google Is Pushing WhatsApp Ads
A new message, “Generate more leads with Click to WhatsApp Ads,” has been shared by Klára Bognár and…
Quick Budget Overview Now Visible in Campaign Settings
Spotted by Vijay Kumar and Adriaan Dekker, Google Ads now displays a budget summary directly in the settings,…